Project Objective: Develop a future store concept that utilizes latest retail technology to enhance the customer experience accompanied by an experience-driven marketing strategy.

Concept Overview: With Longchamp being known for its timeless aesthetic, history of navigation, and jet-set roots, we developed a new concept store located in the new Royalmount Plaza in Montreal, Canada, in 2024. Montreal's rapidly growing luxury market, alongside its historic rich culture and lush waterways, will help bring together customers into this new coastal concept store with interactive technology and customization.