Madame Chrysanthemum's 2022 Marketing Strategy

Over ten weeks, my marketing team and I developed a marketing strategy for a local floral artist in Savannah, GA. After building knowledge about the local and domestic floral market, we worked with the client to develop a S.W.O.T analysis and potential market value. We created a marketing and outreach plan based on market research and client input. We developed digital, social media, and email campaign strategies to increase community awareness, form network opportunities, and brand loyalty.