Over the span of 5 weeks, I developed a 5-year marketing plan for Michael Kors for the 2023 Fashion Fund Scholarship competition. The #LoveYourLuxury Campaign focuses on modernizing the brand's jet-set roots by focusing on the emerging target market, The Ambitious City Solos. A The Business of Fashion podcast featuring Michael Kors inspired my strategy, where he spoke about how appreciation is at the core of reinventing the luxury world.

This project was endorsed by SCAD for 2023 the Fashion Scholarship Fund.