Project Objective: Headquartered outside Savannah, GA, Sweetener Solutions specializes in custom sweetener blend formulations. It was created at the advent of the sweetener replacement trend. For this project, SCAD partnered with Sweetener Solutions to help launch their new direct-to-consumer product. Through research, competitive analysis, and target audience identification, we assisted in developing and branding this new product, including making name, packaging, and graphics recommendations. 

Concept Overview: After running through various concepts and weeks of development, we arrived at a strong final concept for the brand-new alternative sweetener product. Hey! Natural recognizes that everyone’s health journey is unique and different. We empower individuals’ health and wellness journey by providing high-quality, natural products. Wherever the journey may take you, count on Hey Natural! to keep it healthy, simple, and sweet. Health isn’t always simple. At Hey! Natural, we realize that everyone is on a unique journey to better their health and wellness. Whether you’re watching your sugar intake, trying to cut calories, or something else entirely, we’ll be there for you! Our ingredients are high quality, great-tasting, and all-natural, so start your journey right with Hey! Natural! 

Healthy. Simple. Sweet.